Email List Growth: It’s Not as Hard as It Seems
Mar 21, 2018

Email remains attractive to marketers for its affordability, immediacy and effectiveness. Best of all, you know your subscribers have given you permission to contact them which means there is implied interest in what you’re offering. “Growing your list is tough but so worthwhile,” says Brian Neufeld, CMO and co-founder of ActiveDEMAND, a Canadian-based marketing automation software company. “You need to treat contact lists as a valuable asset. It costs time and money to acquire contacts. For example, collecting business cards...