Target Marketing: 3 Tips on Enhancing Engagement
Dec 13, 2017

According to an InfoTrends survey, 64% of customer communications and marketing campaigns are personalized with one-to-one messaging, or targeted to a segment of customers or prospects. Only 35% are generic, one-size-fits-all. Across age demographics, InfoTrends research shows that most people want to be marketed to with personalized information … and are willing to give personal data to receive more relevant content. How do you make your target marketing outreach more relevant and integrated? Here are three quick tips to build in ways...