News

Health and Wellness Promotional Products Match Consumer Interests
Sep 12, 2018

Health and wellness promotional products are strong contenders among the most popular logoed items. That’s great news for marketers in search of a memorable giveaway that offers people what they value most: practicality. Eighty-two percent of Canadians and 77% of Americans say the top reason they keep a logoed item is if it’s useful, according to an Advertising Specialty Institute (ASI) study.  More to the point, the study reveals 82% of consumers can immediately remember the advertiser’s name on the...