Impact Marketing

Impact Marketing examples
Impact Marketing

Impact Marketing

Step away from the usual to stand out with impact marketing for mailers and more.

In a marketplace that’s overcrowded with communications competing for attention, impact marketing from KKP can help you stand out, connect one-to-one with your audience, and drive home your message.

Effective anytime, impact marketing is especially attractive for mailers, invitations and other printed materials you’ll need for product and service launches, grand openings and other special events.

Whether you’re a business, organization or nonprofit, think “outside the box!” For example, your next direct mailer need not be flat, smooth and rectangular. With impact marketing, we’ll draw upon our creative talents, design expertise and printing resources to create one that commands greater attention.

Nothing is off limits; everything is fair game. Unusual inks, papers, finishes, folds and more may provide innovation and inspiration for your item. The mailer could take the shape of something associated with your product or employ a coating that emphasizes a benefit.

For example, an accordion-fold on your square mailer might reveal the specialties of your pizzeria panel-by-panel. A grass-scented ink could prompt extra interest in your landscaping company’s lawn services. Or, a glittering metallic foil may attract attention to your jewelry store’s bridal selection.

At KKP, your opportunities for impact marketing are affordable and limitless! When creating and printing your mailers, invitations and other marketing materials, look to us for innovative designs that may include any one or several of these techniques:

·         Angled cuts and step tabs

·         Coatings and spot coatings: glitter and UV

·         Debossing and embossing

·         Die-cuts

·         Dimensional inserts and pop-ups

·         Edges: deckle or feather

·         Foil stamping: bronze, gold and silver

·         Foldouts

·         Inks: glow-in-the-dark, high-gloss, metallic or scented

·         Laser cutting

·         Smooth and textured finishes: grit, matte, sandpaper, suede or velvet

·         Special folds: accordion, double-gate, French or other 

RELATED SERVICES

I have worked with Tim, Bruce and team for approximately 10 years and have always found their products to be of the highest quality at a fair price. They have always been very accommodating with rush orders, very timely for large orders and understanding when changes needed to be made. Their staff is very friendly and helpful. I would, and have recommended KKP to anyone who was looking for a good printer. I am very appreciative of the good service received by KKP.
-Elaine
STARS Air Ambulance
Our company has worked with KKP for a number of years on a frequent basis to produce a wide range of printed material. It has been our experience that everyone with whom we've interacted at KKP has consistently provided friendly and efficient service. We really appreciate that staff members have always been conscientious of their work and have made a great effort to be accommodating of our requests.
-Ashley
PROPAK