With so many moving parts, it can be easy to forget a crucial part of a marketing campaign or make a mistake that can cost you leads. We’ve compiled a list of some of the more costly mistakes you can make while planning your multichannel campaign– but also included ways you can avoid them!
The brochure is a standard piece of print marketing that can be found everywhere. However, this often-unassuming bit of collateral can pack a huge punch with the right design and strategy.
If you aren’t taking the time to plan properly, it can lead to some big mistakes that can cost your business leads!
Many marketers and businesses often overlook or underestimate the advantages of poster advertising. Your Calgary business can gain a lot of marketing value when you leverage posters for advertising a product or service.
Bring a professional touch to your correspondences with custom stationery. Custom business stationery prepares your company for future professional communications, while also leaving a positive, lasting impression on customers and clients.
Using dynamic, eye-catching window decals is a great way to customize the appearance of your Calgary business, show off your brand’s personality, create a welcoming atmosphere and bring in new customers.
Your long-term marketing success depends on how you’ve built your branding. But the process of building your corporate brand identity can be a challenge.
You want your business card to effectively pass on the most crucial information to potential sales leads and new clients. But with so many cards exchanging hands today, how do you make yours stand out from the rest?
If you need help getting your new business up and running, contact KKP! We’re an experienced, local partner for all your marketing needs.
Running low on your stock of business cards, folders, yard signs or direct-mail. Reach out to KKP Calgary and refresh your supply of basic real estate printed collateral.
Use promo products throughout the year to connect with your school community and reinforce your brand
Make a great first impression with signs and displays that support your brand and create a welcoming environment. Enhance that initial impression with printed materials that clearly communicate your strengths.
Regardless of where they start, many business owners discover that their branding standards begin to slip over time. With new locations, new products or new marketing options, it becomes increasingly likely to see identity materials feature different colours, fonts and other unflattering variations. Here’s a few tips for your next corporate identity audit:
As a small business owner, your time and attention are probably being pulled in several directions at once. There are always important choices to be made, especially when it comes to how you divvy up your budget. A well-rounded multichannel marketing plan utilizes both digital and print channels in a way that makes the most of your budget, saves you time and drives new and returning business in a meaningful way.
With the leaves changing and the air having that cool crisp to it, you can tell the season’s changing – into planning season for next year, that is! While it may be tempting to simply shake the dust off your 2021 plan and reuse it for next year, it’s a far more worthwhile idea to take the time for a fresh approach. Perhaps it’s time to add a print component to your marketing campaign or focus more on the digital end. Regardless of what channels you use, a multichannel approach can benefit you
This year has gone by in a flash, and it’s time to start thinking about your organization’s plans for 2022. Whether you’re planning for an upcoming event or looking forward to welcoming back your staff after a lengthy time away, having the right kind of promotional items on hand can go a long way in making a lasting, positive impact on staff and clients alike. When you’re thinking about what you’re going to be doing over the next year, make sure those plans include some of
Building your brand through logoed apparel. With how crowded many industries can be, it’s important to make sure you’re standing out from the crowd. An easy way to differentiate yourself from the compet...
Vehicle graphics work for more than just commercial fleets – they’re a great investment for any small business. Every time you drive your vehicle, or even simply park it somewhere, it will be working ...
According to a traffic congestion study performed by Inrix, Canada's cities ranked as the most traffic-congested places across the globe. This study also revealed on average, Canadians spend 27 hours ...
Floor graphics and signage often end up overlooked, as they’re not a traditional advertising method. However, you may be surprised to learn that they’re the perfect option for any business looking for an affordable, creative solution for capturing the attention of customers. While there are a variety of floor graphic options, the most popular kinds are those that are digitally printed on vinyl. These are great for short-term temporary use, but can also be reinforced with laminate and non-slip...
The name of the game in retail is to get people into your location and interest them in the goods or services you provide. Successful retailers know that sales start with eye-catching, easy-to-underst...
According to the Canada COVID-19 vaccine tracker, 51% of the Canadian population has received at least one dose of the vaccine. However, after the third spike of COVID-19 cases, restrictions have just...
According to this clickz.com article, omnichannel campaigns have higher engagement and purchase rates than single-channel campaigns. Marketers know how important it is to choose the right channels to ...
It's common for business owners to invest most of their marketing budget in only a few channels. However, marketing experts know the best way to target and engage an audience is by using various touch...
What are marketing materials? Marketing materials are the tools companies use to introduce their brand to customers and prospects. There are many different types of marketing materials; each one can ...
Although brochures are one of the oldest forms of marketing, they remain one of the best ways to educate customers and increase brand recognition, no matter what industry you are in.Companies use broc...
Businesses who tailor their direct mail campaigns to well-managed and up-to-date mailing lists regularly benefit from the effectiveness and low costs this marketing strategy offers. If you are lookin...
Everyone knows sending out a direct mail communication is a lot slower than merely sending out an email, but then why do so many companies still rely on mailers to reach their customers? The answer is...
When it comes to local campaigns, direct mail is one of the most effective marketing solutions. According to Canada Post, at least 74% of Canadian consumers notice advertising in direct mail, 81% read...
The past year brought a lot of unexpected challenges for businesses everywhere. While this wasn’t easy, it also gave companies new opportunities to step back and focus their efforts on working on buil...
Branding is very important for all companies. Through branding, large and small companies differ...
At the beginning of this pandemic, we all hoped the social distancing guidelines would not be in effect at the end of the year. However, with the current news about the rise in cases worldwide, health...
With the unprecedented changes companies have had to face in 2020, there is a sense of uncertainty on what to expect next year. However, as we approach to the last month of 2020, businesses across Can...
