What Are the Benefits of Poster Advertising For Your Business?
12/2/2022
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Many marketers and businesses often overlook or underestimate the advantages of poster advertising. Your Calgary business can gain a lot of marketing value when you leverage posters for advertising a product or service. While newer marketing channels such as social media, pay-per-click ads, and email marketing are what most agencies are offering, a professionally designed and printed advertising poster can still provide many advantages for small and large businesses.
What Are the Benefits of Poster Advertising?
If you want to get others excited about creative advertising poster ideas, make sure you mention the following advantages of poster advertising and highlight the benefits of this simple, yet versatile, marketing tool:
You can print advertising posters in any shape or size
The traditional size for posters is 24 x 36 inches, but they can be printed in many other dimensions ranging from 8 x 8 inches to 58 x 100 inches.
Though when it comes to custom poster advertising, size and shape are not a limitation. For advertising purposes, unconventional poster designs can help the poster stand out and catch the attention of your audience.
Another poster advertising technique that can help your poster get noticed is custom printing finishes such as matte, glossy or decorative finishes like foil paper that gives your poster a shiny, eye-catching touch.
They are easy to distribute
Poster advertising offers a powerful opportunity to concentrate your message and communicate it to a targeted area. There is great scope for the creativity, uses, and reach of a well-positioned business advertising poster. If you print a poster in a letter-sized format, you can choose to mail it directly to the people you want to reach.
If you go with a larger format, you will need to carefully select your desired location and verify you have the necessary permissions. You may even be able to offer a special incentive to the owner of an area where you want to place a poster in exchange for allowing you to advertise in their location.
The most important thing about your poster advertising location is to choose a highly visible spot to help you gain as much exposure as possible.
Poster advertising costs are affordable
Although custom posters can range in pricing depending on their size, colours and finishes, they are still a low-cost investment and offer a high return on investment. The main reason for this is that they can be purchased in bulk and, unlike other forms of advertising, they don’t require ongoing investment.
They are a versatile advertising tool
Posters can be used for a wide range of advertising purposes. Whether you are promoting an event or simply want to spread brand awareness and help people learn about your company, poster advertising can be a beneficial technique.
An advertising poster can be used by both large and small businesses, they can be easily placed in outdoor or indoor locations, and they can be utilized to promote temporary or ongoing offers.
Additionally, when it comes to visual design, our team can help you create a new advertising poster template, or we can work with a design you already have. From a poster design that is minimalist, colourful or full of typography, the possibilities for creative design are truly endless.
It is a great way to spread brand awareness
Poster advertising brings your business and marketing goals to life with a unique design made specifically with your business and brand in mind.
A custom poster designed with your brand’s colours, logo, typography, and language helps you make an immediate visual impact, gives your message a lot of exposure and can easily reach a wide audience. Posters are a simple blank canvas that offers creative freedom to make a design that is an accurate representation of your brand identity.
However, keep in mind that the location you choose for your poster will play a crucial role. Target areas with regular and steady crowds such as shopping centres, lobbies, coffee shops or cafeterias.
Ready To Get Started and Boost Your Advertising Plan?
Contact KKP Calgary to learn more about our poster design and printing services! Fast. Local. Personal. For over 35 years, KKP has been supplying a comprehensive range of high-quality print, design and sign services as well as marketing assistance to Canadian businesses. For expert assistance, attentive service and affordable prices, contact us today.
